Just in case you didn’t know, there must be ever increasing numbers of new Facebook advertisers every week. With a billion in ad revenue coming in, it’s pretty clear that a lot of businesses are hoping to cash in on all that traffic. Of course businesses are reaping tremendous rewards, otherwise they wouldn’t continue to spend money on advertising. Today we’re going to present three proven Facebook advertising suggestions that you can start using, today if you want. Check out these informational websites – local marketing and small business branding.

Much like anywhere else on the net, with some differences though, you must optimize your ad campaigns and test. You’ll always choose one aspect of your ad, and then you’ll test that until you’re satisfied with it. If you wanted to you could change one word or one sentence in the ad body, and then test that one against the old ad. Facebook advertising differs from the regular PPC platforms like Google AdWords. The difference has to do with the number of times the same ads are displayed at Google, or Bing for example. The situation is a little different at Facebook, and your ad could be viewed by the same people very many times in a given week. What happens with that is your ad will reach a saturation point because everyone has seen it. So then the thing for you to do is simply create a stable of ads, for the same campaign, and then rotate them out in a timely manner. You don’t have to make any big changes to the ads because by keeping them simple you’ll see much better results. That is what you’re dealing with when you advertise at Facebook, but it is still a great place to do business.

We consider the above thoughts and suggestions must be taken into account in any discussion on Facebook marketing. But is that all there is? Not by a long shot – you actually can expand your knowledge greatly, and we can help you. They will serve you well, however, in more ways than you realize. Once your knowledge is more complete, then you will feel more confident about the subject. So we will provide you with a few more important ideas to think about.

Driving traffic to your Facebook fan page is one thing and driving it the right way is another. When you send traffic to your page, it needs to land on your custom tab and not just on your wall. The wall doesn’t offer you the total control that the custom tab offers which is why that is where you need to put your call to action. Your wall will display messages from your fans which means that it is hard to navigate but the custom tab is totally under your control so you can totally use it to your advantage. This makes it even more difficult to get a good conversion rate. So sit back, let the traffic flow right in to your custom tab and then watch your profits grow.

Ok, these Facebook marketing tips are definitely solid and work, so use them and learn about others as much as possible. Golden rule of thumb with any advertising is to do split testing for maximum conversion rates – it works!

Of course there are always the mighty keywords and working to improve the results of your ad campaigns. It’s much more than your market and demographics when you’re running an ad campaign. There are some instances when you can safely target wide, but they are probably not the norm. But when you’re dealing with niches/sub-niches, then you must target via keywords because everything will improve including conversions and ad costs. Google treats matters of relevance, with their pay per click ads, with their famous or infamous quality score rating. Your ads will be viewed in some manner with regard to relevance at Facebook. However, your own results will bear out how important it is to be relevant with your Facebook ads. There’s no reason why you should not be able to see positive returns from Facebook advertising. It’s critical that you do good market research, and you will need to know how to write good ad copy. Keep learning, expanding your knowledge, and then get involved and get working on it.

The writer is an internet marketing and advertising specialist – who writes on varied roofing related matters such as roofing companies Miami and Tampa roofing companies.